Skills · by @tonyjeary

Revenue Butterfly

A visual framework that reveals the hidden pattern in modern revenue motion—why pipeline expands, contracts, and expands again like a butterfly's wings. This diagnostic tool exposes friction points between marketing, sales, and customer success that are silently destroying your revenue predictability, and shows you exactly where small changes create hurricane-force impact on your revenue engine's output.

Expected outcome: Engage revenue leaders from all functions (marketing, sales, operations, customer success) to collaboratively define activities, expected ou

What this skill walks you through

1. Overview
2. The Nine Phases
3. Marketing campaigns and programs - Demand generation activities producing large raw pipeline using ICP and ABM techniques to target specific
4. Marketing qualification - Nurturing and qualifying leads to hand over to sales team
5. Sales qualification - Sales team qualifying and accepting leads from marketing
6. Sales process - Using marketing collateral, executing sales methodology, quoting, building close plans
7. Won deal - Closed bookings and revenue (the "smallest" point in the butterfly)
8. On-board - Implementation and customer onboarding

Sourced from Your Go To Sales Advisor by Tony Jeary.

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