Skills · by @morganingram

Where Buyers Live: Data-First Session Design

The AMP method for building a training session around buyer consumption data instead of sales tactics. Research where the client's buyers actually consume content, present the data, correlate it to the selling motion, then execute live in the room. First run: Reading Horizons SKO, Sep 2026.

What this skill walks you through

  1. Where Buyers Live: Data-First Session Design
  2. The Format (4 moves)
  3. 1. Research the buyer's consumption habits before the session
  4. 75%+ of K-12 teachers consume content on YouTube daily/weekly
  5. ~60% of K-12 decision makers say seeing someone use a product via video drives interest
  6. Short-form video = 58% of all social media time
  7. ~98% of texts get opened vs. 20-28% email open rate; ~90% read within 3 minutes
  8. Facebook and YouTube — not LinkedIn — are where K-12 leaders research products

Sourced from Where Buyers Live: Data-First Session Design by Direct Import.

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