Skills · by @mattcretzman

WDB & ETPL Coordinator Outbound Sequence

Generates a 5-touch SmartLead cadence for Workforce Development Board directors, ETPL coordinators, and state workforce administrators. Different buyer than training providers — these are oversight roles managing performance accountability for an entire region's training ecosystem. Three rotating gut-punches: WIOA reauthorization splitting the ETPL into two performance tiers, annual ETPL removal pressure, and the data infrastructure gap blocking Workforce Pell rollout.

Expected outcome: "We don't replace your ETPL system — we feed it the outcomes data the providers can't currently produce." WDB-specific positioning.

What this skill walks you through

1. WDB & ETPL Coordinator Outbound Sequence
2. When to use this skill
3. Training providers (community colleges, nonprofits, sectoral training) — use the Workforce Training Provider Outbound Sequence
4. Utility workforce managers — separate skill
5. Nonprofit/CBO workforce directors — separate skill
6. Direct outreach to Leticia Holbert at ComEd — explicitly off-limits per partnership rule
7. Inputs required
8. Recipient first name — must be filled.

Sourced from WDB & ETPL Coordinator Outbound Sequence by Direct Import.

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