Skills · by @mattcretzman

PR Writer

Use this skill whenever Matt needs to write a press release for personal brand entity SEO, venture announcements, speaking engagements, product launches, book promotions, or any PR piece intended for distribution through The Hoth or other press release services. Triggers on: 'write a press release', 'draft a PR piece', 'create a press release for [venture/event]', 'I want to announce [X]', 'let's do a PR piece on [X]', 'write something for The Hoth', or any request to produce content for press distribution. Always use this skill when the goal is third-party 'Matt Cretzman' entity mentions on high-DR news domains. This is the primary tool for Knowledge Panel and SERP domination work.

Expected outcome: Lead with outcome or market problem — not the product name

What this skill walks you through

1. PR Writer — Matt Cretzman Personal Brand
2. THE REAL PURPOSE OF EVERY PIECE
3. "Matt Cretzman" in the headline
4. "Matt Cretzman" in the first paragraph
5. mattcretzman.com as a live hyperlink in the body
6. Stormbreaker Digital named as his primary company
7. At least one venture or credential that establishes him as an expert in the topic
8. BEFORE WRITING — CONFIRM INPUTS

Sourced from PR Writer by Conversational Creation.

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