Skills · by @mattcretzman

Meta Ads Creative — Coaches & Creators

Generates Meta ad creative for Skill Refinery's Coaches & Creators vertical — the #1 priority from the May 2026 Meta strategy session. Output: hook bank, copy variants, video scripts, static concepts, audience targeting, reply playbook. Two parallel tracks: Coach Campaign (lands on /coaches) and Author/Expert Campaign (lands on /experts). Built for Meta's video-first, pattern-interrupt format.

What this skill walks you through

  1. Meta Ads Creative — Coaches & Creators
  2. When to use this skill
  3. Inputs required
  4. Track: Coach Campaign (lands on /coaches), Author Campaign (lands on /experts), or Both.
  5. Budget tier: Test ($500-$1K = 4 hooks × 2 formats), Real test ($1K-$3K = 6 hooks × 3 formats), Committed ($3K+ = 8 hooks × 4 formats).
  6. Video assets: Matt founder footage, Tony Jeary, Barbara Khozam, Randy testimonials, customer demos.
  7. Sub-segment focus (optional): podcasters only, executive coaches only, etc.
  8. Voice rules

Sourced from Meta Ads Creative — Coaches & Creators by Direct Import.

Use this skill in your AI tools

Connect the Skill Refinery MCP server to Claude, ChatGPT, or Microsoft Copilot to use this skill in any conversation.

Install via MCP Schedule Time

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