Skills · by @mattcretzman

Grant Advisor & Grant Writer Referral Sequence

Generates a 5-touch SmartLead cadence for grant advisors and grant writers — partnership/referral track, not direct sales. The Touch 5 breakup gives away the actual application paragraph as a no-strings gift, which is the highest-converting touch in the sequence. Three rotating gut-punches: declining win rates, the AI-language gap in workforce grants, and the founding partner referral window. Includes 10% referral fee economics and partnership-positioning reply playbook.

Expected outcome: Touch 5 paragraph format — single technical paragraph vs. two-paragraph (technical architecture + outcomes measurement plan)

What this skill walks you through

1. Grant Advisor & Grant Writer Referral Sequence
2. When to use this skill
3. Foundation program officers — they're funders, not partners
4. General consultants without grant-writing focus — use the Consultant Outbound Sequence
5. Workforce training providers themselves — different cadence
6. Pure proposal writers serving non-workforce verticals (NIH grants, scientific research) — wrong specialty
7. Inputs required
8. Recipient first name — must be filled.

Sourced from Grant Advisor & Grant Writer Referral Sequence by Direct Import.

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