Skills · by @mattcretzman

Article Writer

Use this skill when Matt wants to write content from a brain dump or project extraction. Triggers on 'write the article', 'produce content from this', 'write up the topic', 'batch these articles', or any request to produce blog posts, newsletter editions, or platform-specific content from existing raw material. Produces all five platform versions (blog MDX, LinkedIn Newsletter, Substack, Medium, dev.to) plus three required in-chat deliverables every time: Gemini cover image prompt, publishing package checklist, and a copy-paste Claude Code publishing prompt with the full article embedded for mobile publishing. Always reads the matt-brand-voice skill before writing.

Expected outcome: Revenue/outcome question — What becomes possible if this problem is solved? "How much more revenue could your team close if every rep had a

What this skill walks you through

1. Multi-Platform Article Writer
2. INPUT REQUIRED
3. Brain dump or source material — Either a brain dump doc from the project-brain-dump skill, a topic brief from Matt, or a conversation to ext
4. Primary angle — The specific story/angle for this piece (if not specified, propose 3 options and ask Matt to choose)
5. Platform targets — Default is all five. Matt may want only certain platforms for certain pieces
6. OPENING STRATEGY — LEAD WITH PAIN, NOT WITH MATT
7. Pain — The reader's current reality, named specifically. Not vague. "Reps are walking into calls underprepared" not "sales is hard."
8. Cost anchor — What does this cost them? Frame in dollars, time, or competitive disadvantage. "A proper research analyst costs $50–$150/hr. E

Sourced from Article Writer by Conversational Creation.

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